DIBS 2018

Crunching numbers

We helped DIBS turn complicated calculations into a user friendly experience offering understandable metrics for Nordic B2B customers.

Aakjær & Co were asked by long-term client, DIBS (part of Nets), to advice their digital team about different ways of communicating the core benefits of their flagship payment solution, Easy.

Together with DIBS we established a sprint team of five digital minds skilled in UX, visual design and B2B marketing. Following an ideation workshop we decided to communicate the core value of Easy using an intuitive calculator tool. By interacting with the calculator the users can see how the potential increase of turnover in relation to the size of the e-commerce platform:


One click purchase

By using Easy as the core payment solution DIBS' customers can complete online purchases in just one click. This significant reduction of time and complexity during an online purchase has a direct correlation to the the number of completed check-outs.

The calculator is accessible through DIBS' websites in the Nordic Countries - e.g. www.dibs.dk.

Insights on Danish e-commerce:

DIBS has recently published their annual report about new trends within e-commerce in the Nordic Countries. The insights are based on interviews with 7.000 consumers, and you can download it here